1. Current total circulation of the magazine
We print over 10 000 of which ABC certified numbers show that we are the largest selling magazine. ABC figures available on request

2. SA Flyer African distribution
Our distributor Republican News Agency (the largest in Africa) sells for us throughout SADC – which includes Botswana, Namibia, Zimbabwe, Lesotho and Swaziland. (Other aircraft magazine distributors do not distribute in neighbouring states.) We distribute further into Africa via charter operators, direct bulk mailing to Wilson Nairobi, and to Ghana and Nigeria. We freight over 500 magazines to key African Aviation decision makers such as Airline CEOs, COOs, Head of pilot organizations; fleet captains, maintenance organizations, FBOs and key public sector regulators and role players. We are obviously appealing to the correct market as SA Flyer is the biggest selling Aviation magazine in Africa, reaching into Kenya, Nigeria, Ghana Zambia, Namibia, Botswana, Zimbabwe and of course South Africa and neighbouring states

3. Readership demographics –  A recent readers survey provided the following figures:

1. 41% of our readers have pilot licenses of which 37% fly jets or turbo props
2. 38% work in the aviation industry
3. 27% own their own aircraft
4. 26% are currently training or improving their licences/ratings
5. The aircraft most would like to upgrade to is a C208 Caravan

Recent polls by independent aviation websites confirm that SA Flyer is the preferred magazine for more than half of all the respondents, meaning that the other 3 magazines share the balance of the respondents

4. Which companies are the principle advertisers:
Cessna, Blackhawk / NAC, Pilatus,  PAC / Naturelink, Embraer, Mooney,
Executive Turbine, Airvan, Regent Insurance, Foster Aero, Investment Aircraft, Alpine Sales, WesBank, Standard Bank, ATNS, Suzuki, Phoenix, Goodyear, Sennheiser, Sikorsky, Vector Aerospace, BOSE, Loutzavia, Aeronautical Instrumentation, Thales, Safomar Holdings, Civil Aviation Authority (CAA).

5. Advertising rate card
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6. Advertorial
We are normally happy to support advertisers with advertorial as long as it is of general interest. We reserve the right to ‘de-fluff’ submitted material

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